2024
South Tirol Campaign
We designed a seasonal campaign capturing South Tirol’s natural charm — blending serene storytelling with immersive visuals for unforgettable impact.
Destination Marketing
Tourism Campaign
Where Summer Breathes
South Tirol isn’t just a place — it’s a feeling. Our campaign invited travelers to breathe in its rhythm, light, and landscapes.
Designing a Campaign That Feels Like a Vacation
For South Tirol’s summer campaign, we wanted to go beyond postcards and scenic clichés. The region is known for its dramatic Alpine beauty, but its emotional power lies in slower moments — quiet hikes, sunlight through vineyards, and shared laughter on a mountain terrace.
Our campaign embraced this softness with a multi-platform visual strategy: short-form videos, print ads, social content, and experiential pop-ups. Each element was crafted to evoke the feeling of being there — calm, present, and fully immersed in nature.
We used muted color grading, cinematic drone shots, and ambient sound design to tell a story of escape without noise. Captions were kept minimal, typography light. The design language was informed by the region’s balance of nature and culture — pure, timeless, and rooted.
This wasn’t a hard sell. It was an invitation — to breathe, to explore, and to find something personal in the landscapes of South Tirol.
From Views to Visits
The campaign brought visibility and bookings, with engagement metrics proving that calm storytelling creates powerful action.
The South Tirol summer campaign launched across major European markets with a strong presence in travel publications, airports, and social platforms. The results were striking: a 28% increase in website visits during campaign months, and a 41% jump in accommodation inquiries from key cities like Munich, Milan, and Prague.
Users engaged with the campaign longer — thanks to the calm pacing and immersive visuals. The videos had high completion rates, and the interactive landing page (which we designed) guided users through curated trip themes like “Slow Hiking,” “Taste of Tirol,” and “Alpine Wellness.”
The campaign also earned organic media coverage from travel bloggers and influencers who resonated with the campaign’s quiet luxury and realness. We weren’t shouting “book now.” We were showing why — and it worked.
South Tirol became more than a destination. It became a state of mind. And the summer campaign proved that stillness, when told with clarity and art, is magnetic.
More Works
(GQ® — 02)
©2024
2024
South Tirol Campaign
We designed a seasonal campaign capturing South Tirol’s natural charm — blending serene storytelling with immersive visuals for unforgettable impact.
Destination Marketing
Tourism Campaign
Where Summer Breathes
South Tirol isn’t just a place — it’s a feeling. Our campaign invited travelers to breathe in its rhythm, light, and landscapes.
Designing a Campaign That Feels Like a Vacation
For South Tirol’s summer campaign, we wanted to go beyond postcards and scenic clichés. The region is known for its dramatic Alpine beauty, but its emotional power lies in slower moments — quiet hikes, sunlight through vineyards, and shared laughter on a mountain terrace.
Our campaign embraced this softness with a multi-platform visual strategy: short-form videos, print ads, social content, and experiential pop-ups. Each element was crafted to evoke the feeling of being there — calm, present, and fully immersed in nature.
We used muted color grading, cinematic drone shots, and ambient sound design to tell a story of escape without noise. Captions were kept minimal, typography light. The design language was informed by the region’s balance of nature and culture — pure, timeless, and rooted.
This wasn’t a hard sell. It was an invitation — to breathe, to explore, and to find something personal in the landscapes of South Tirol.
From Views to Visits
The campaign brought visibility and bookings, with engagement metrics proving that calm storytelling creates powerful action.
The South Tirol summer campaign launched across major European markets with a strong presence in travel publications, airports, and social platforms. The results were striking: a 28% increase in website visits during campaign months, and a 41% jump in accommodation inquiries from key cities like Munich, Milan, and Prague.
Users engaged with the campaign longer — thanks to the calm pacing and immersive visuals. The videos had high completion rates, and the interactive landing page (which we designed) guided users through curated trip themes like “Slow Hiking,” “Taste of Tirol,” and “Alpine Wellness.”
The campaign also earned organic media coverage from travel bloggers and influencers who resonated with the campaign’s quiet luxury and realness. We weren’t shouting “book now.” We were showing why — and it worked.
South Tirol became more than a destination. It became a state of mind. And the summer campaign proved that stillness, when told with clarity and art, is magnetic.
More Works
(GQ® — 02)
©2024
2024
South Tirol Campaign
We designed a seasonal campaign capturing South Tirol’s natural charm — blending serene storytelling with immersive visuals for unforgettable impact.
Destination Marketing
Tourism Campaign
Where Summer Breathes
South Tirol isn’t just a place — it’s a feeling. Our campaign invited travelers to breathe in its rhythm, light, and landscapes.
Designing a Campaign That Feels Like a Vacation
For South Tirol’s summer campaign, we wanted to go beyond postcards and scenic clichés. The region is known for its dramatic Alpine beauty, but its emotional power lies in slower moments — quiet hikes, sunlight through vineyards, and shared laughter on a mountain terrace.
Our campaign embraced this softness with a multi-platform visual strategy: short-form videos, print ads, social content, and experiential pop-ups. Each element was crafted to evoke the feeling of being there — calm, present, and fully immersed in nature.
We used muted color grading, cinematic drone shots, and ambient sound design to tell a story of escape without noise. Captions were kept minimal, typography light. The design language was informed by the region’s balance of nature and culture — pure, timeless, and rooted.
This wasn’t a hard sell. It was an invitation — to breathe, to explore, and to find something personal in the landscapes of South Tirol.
From Views to Visits
The campaign brought visibility and bookings, with engagement metrics proving that calm storytelling creates powerful action.
The South Tirol summer campaign launched across major European markets with a strong presence in travel publications, airports, and social platforms. The results were striking: a 28% increase in website visits during campaign months, and a 41% jump in accommodation inquiries from key cities like Munich, Milan, and Prague.
Users engaged with the campaign longer — thanks to the calm pacing and immersive visuals. The videos had high completion rates, and the interactive landing page (which we designed) guided users through curated trip themes like “Slow Hiking,” “Taste of Tirol,” and “Alpine Wellness.”
The campaign also earned organic media coverage from travel bloggers and influencers who resonated with the campaign’s quiet luxury and realness. We weren’t shouting “book now.” We were showing why — and it worked.
South Tirol became more than a destination. It became a state of mind. And the summer campaign proved that stillness, when told with clarity and art, is magnetic.
More Works
©2024