2022
Corny Big Fruit – Case Study
We launched Corny Big Fruit with an energetic campaign that celebrated taste, movement, and bold fruit-forward branding across Europe.
FMCG Campaign
Product Launch
Bigger Fruit. Bigger Energy.
Corny Big Fruit isn’t just a new flavor — it’s a new vibe. We introduced it with impact, color, and character.
A Launch Strategy Full of Life
Corny Big Fruit was positioned to stand out in a crowded snack market — a bigger, juicier, more energetic take on the classic Corny bar. Our campaign focused on motion, flavor, and youth energy, with a tone that was vibrant, cheeky, and irresistibly fun.
We started by building a creative platform around the idea of “fruit that moves you.” This allowed us to connect the snack’s natural goodness to movement, music, and everyday action. Using bold, fruit-inspired visuals and kinetic animations, we developed assets for TV, YouTube pre-rolls, digital display, and in-store activations.
Our art direction was loud, juicy, and refreshing — showcasing real ingredients flying through bold backdrops, paired with punchy sound design and a tone that felt bold but not artificial.
The campaign not only launched the product, it positioned Corny Big Fruit as a fresh lifestyle choice for young, active snackers. It wasn't just about flavor — it was about energy, freedom, and fun.
Multi-Channel Impact
Our launch campaign delivered real ROI — driving trial, awareness, and repeat purchase across digital and retail channels.
he Corny Big Fruit campaign was a success across all key performance indicators. Social ads reached over 8 million snackers across Germany, Austria, and the Czech Republic, with video completion rates exceeding benchmarks by 25%. On TikTok and Instagram, influencer content created around the “Fruit Moves You” theme organically gained momentum, reinforcing the brand message in authentic, playful ways.
Retailers responded quickly — with strong early sell-through rates leading to expanded shelf space within the first month. Point-of-sale materials including motion-sensor displays and fruit-themed floor stickers made the in-store experience consistent with the digital story.
Meanwhile, digital engagement drove brand lift: our branded search volume grew, and web traffic to the product page doubled during the first six weeks. We also saw measurable repeat purchases during the 60-day window post-launch, indicating strong consumer adoption.
With Corny Big Fruit, we didn't just introduce a new product — we brought a flavor-driven experience to life, in-store and online. A perfect mix of creative energy, channel precision, and brand consistency.
More Works
(GQ® — 02)
©2024
2022
Corny Big Fruit – Case Study
We launched Corny Big Fruit with an energetic campaign that celebrated taste, movement, and bold fruit-forward branding across Europe.
FMCG Campaign
Product Launch
Bigger Fruit. Bigger Energy.
Corny Big Fruit isn’t just a new flavor — it’s a new vibe. We introduced it with impact, color, and character.
A Launch Strategy Full of Life
Corny Big Fruit was positioned to stand out in a crowded snack market — a bigger, juicier, more energetic take on the classic Corny bar. Our campaign focused on motion, flavor, and youth energy, with a tone that was vibrant, cheeky, and irresistibly fun.
We started by building a creative platform around the idea of “fruit that moves you.” This allowed us to connect the snack’s natural goodness to movement, music, and everyday action. Using bold, fruit-inspired visuals and kinetic animations, we developed assets for TV, YouTube pre-rolls, digital display, and in-store activations.
Our art direction was loud, juicy, and refreshing — showcasing real ingredients flying through bold backdrops, paired with punchy sound design and a tone that felt bold but not artificial.
The campaign not only launched the product, it positioned Corny Big Fruit as a fresh lifestyle choice for young, active snackers. It wasn't just about flavor — it was about energy, freedom, and fun.
Multi-Channel Impact
Our launch campaign delivered real ROI — driving trial, awareness, and repeat purchase across digital and retail channels.
he Corny Big Fruit campaign was a success across all key performance indicators. Social ads reached over 8 million snackers across Germany, Austria, and the Czech Republic, with video completion rates exceeding benchmarks by 25%. On TikTok and Instagram, influencer content created around the “Fruit Moves You” theme organically gained momentum, reinforcing the brand message in authentic, playful ways.
Retailers responded quickly — with strong early sell-through rates leading to expanded shelf space within the first month. Point-of-sale materials including motion-sensor displays and fruit-themed floor stickers made the in-store experience consistent with the digital story.
Meanwhile, digital engagement drove brand lift: our branded search volume grew, and web traffic to the product page doubled during the first six weeks. We also saw measurable repeat purchases during the 60-day window post-launch, indicating strong consumer adoption.
With Corny Big Fruit, we didn't just introduce a new product — we brought a flavor-driven experience to life, in-store and online. A perfect mix of creative energy, channel precision, and brand consistency.
More Works
(GQ® — 02)
©2024
2022
Corny Big Fruit – Case Study
We launched Corny Big Fruit with an energetic campaign that celebrated taste, movement, and bold fruit-forward branding across Europe.
FMCG Campaign
Product Launch
Bigger Fruit. Bigger Energy.
Corny Big Fruit isn’t just a new flavor — it’s a new vibe. We introduced it with impact, color, and character.
A Launch Strategy Full of Life
Corny Big Fruit was positioned to stand out in a crowded snack market — a bigger, juicier, more energetic take on the classic Corny bar. Our campaign focused on motion, flavor, and youth energy, with a tone that was vibrant, cheeky, and irresistibly fun.
We started by building a creative platform around the idea of “fruit that moves you.” This allowed us to connect the snack’s natural goodness to movement, music, and everyday action. Using bold, fruit-inspired visuals and kinetic animations, we developed assets for TV, YouTube pre-rolls, digital display, and in-store activations.
Our art direction was loud, juicy, and refreshing — showcasing real ingredients flying through bold backdrops, paired with punchy sound design and a tone that felt bold but not artificial.
The campaign not only launched the product, it positioned Corny Big Fruit as a fresh lifestyle choice for young, active snackers. It wasn't just about flavor — it was about energy, freedom, and fun.
Multi-Channel Impact
Our launch campaign delivered real ROI — driving trial, awareness, and repeat purchase across digital and retail channels.
he Corny Big Fruit campaign was a success across all key performance indicators. Social ads reached over 8 million snackers across Germany, Austria, and the Czech Republic, with video completion rates exceeding benchmarks by 25%. On TikTok and Instagram, influencer content created around the “Fruit Moves You” theme organically gained momentum, reinforcing the brand message in authentic, playful ways.
Retailers responded quickly — with strong early sell-through rates leading to expanded shelf space within the first month. Point-of-sale materials including motion-sensor displays and fruit-themed floor stickers made the in-store experience consistent with the digital story.
Meanwhile, digital engagement drove brand lift: our branded search volume grew, and web traffic to the product page doubled during the first six weeks. We also saw measurable repeat purchases during the 60-day window post-launch, indicating strong consumer adoption.
With Corny Big Fruit, we didn't just introduce a new product — we brought a flavor-driven experience to life, in-store and online. A perfect mix of creative energy, channel precision, and brand consistency.
More Works
©2024