2022
FORTUNA App Launch
We launched FORTUNA’s new app with a high-energy TV commercial that connected digital convenience with real-world emotion and trust.
App Launch
TV Advertising
Bringing the App to Life on Screen
FORTUNA needed to move fast — and confidently. We crafted a bold TVC that introduced the app with energy, clarity, and credibility.
Turning a Functional App Into a Must-Have Brand
Launching an app in a competitive market takes more than product features — it takes brand personality. For FORTUNA, a leading betting and gaming company, we were tasked with creating a TVC that not only introduced the app but also captured attention, inspired trust, and drove immediate downloads.
The concept: “Every Moment Matters.” We focused on the app’s speed, simplicity, and in-play betting features — showing real users making real-time decisions in high-energy environments. Visually, the spot mixed cinematic sports footage with crisp app UI overlays and fast-paced editing that mimicked the thrill of the game.
Casting and locations were chosen to reflect diversity, emotion, and connection. Whether at home, at a bar, or on the move — the message was clear: FORTUNA goes where you go.
The 30-second ad aired across national sports channels and was also cut into short formats for social and pre-roll use. The result? A TVC that didn’t just show the app — it made viewers want to use it.
From Screens to Downloads
The campaign drove app installs, brand lift, and repeat use — proving that powerful storytelling can spark lasting digital action.
Post-launch data showed the FORTUNA app TVC had strong, measurable impact. Within the first month of airing, installs increased by 44%, and time-on-app grew by 31%. The commercial also lifted brand awareness among first-time users, especially in younger demographics.
We strategically aligned the campaign with peak football and motorsport coverage, ensuring maximum exposure and contextual relevance. Companion assets — such as teaser clips and behind-the-scenes content — were shared on Instagram, YouTube, and the app’s website, reinforcing the campaign’s tone across all touchpoints.
The spot also earned praise for its clear, dynamic presentation of in-app features — making the complex simple and the interface feel intuitive. Push notifications and remarketing efforts tied directly to the campaign message, encouraging re-engagement from users who’d seen the ad.
With this campaign, FORTUNA successfully turned product awareness into user action. It was more than just a launch — it was a statement: the future of gaming is fast, intuitive, and always within reach.
More Works
(GQ® — 02)
©2024
2022
FORTUNA App Launch
We launched FORTUNA’s new app with a high-energy TV commercial that connected digital convenience with real-world emotion and trust.
App Launch
TV Advertising
Bringing the App to Life on Screen
FORTUNA needed to move fast — and confidently. We crafted a bold TVC that introduced the app with energy, clarity, and credibility.
Turning a Functional App Into a Must-Have Brand
Launching an app in a competitive market takes more than product features — it takes brand personality. For FORTUNA, a leading betting and gaming company, we were tasked with creating a TVC that not only introduced the app but also captured attention, inspired trust, and drove immediate downloads.
The concept: “Every Moment Matters.” We focused on the app’s speed, simplicity, and in-play betting features — showing real users making real-time decisions in high-energy environments. Visually, the spot mixed cinematic sports footage with crisp app UI overlays and fast-paced editing that mimicked the thrill of the game.
Casting and locations were chosen to reflect diversity, emotion, and connection. Whether at home, at a bar, or on the move — the message was clear: FORTUNA goes where you go.
The 30-second ad aired across national sports channels and was also cut into short formats for social and pre-roll use. The result? A TVC that didn’t just show the app — it made viewers want to use it.
From Screens to Downloads
The campaign drove app installs, brand lift, and repeat use — proving that powerful storytelling can spark lasting digital action.
Post-launch data showed the FORTUNA app TVC had strong, measurable impact. Within the first month of airing, installs increased by 44%, and time-on-app grew by 31%. The commercial also lifted brand awareness among first-time users, especially in younger demographics.
We strategically aligned the campaign with peak football and motorsport coverage, ensuring maximum exposure and contextual relevance. Companion assets — such as teaser clips and behind-the-scenes content — were shared on Instagram, YouTube, and the app’s website, reinforcing the campaign’s tone across all touchpoints.
The spot also earned praise for its clear, dynamic presentation of in-app features — making the complex simple and the interface feel intuitive. Push notifications and remarketing efforts tied directly to the campaign message, encouraging re-engagement from users who’d seen the ad.
With this campaign, FORTUNA successfully turned product awareness into user action. It was more than just a launch — it was a statement: the future of gaming is fast, intuitive, and always within reach.
More Works
(GQ® — 02)
©2024
2022
FORTUNA App Launch
We launched FORTUNA’s new app with a high-energy TV commercial that connected digital convenience with real-world emotion and trust.
App Launch
TV Advertising
Bringing the App to Life on Screen
FORTUNA needed to move fast — and confidently. We crafted a bold TVC that introduced the app with energy, clarity, and credibility.
Turning a Functional App Into a Must-Have Brand
Launching an app in a competitive market takes more than product features — it takes brand personality. For FORTUNA, a leading betting and gaming company, we were tasked with creating a TVC that not only introduced the app but also captured attention, inspired trust, and drove immediate downloads.
The concept: “Every Moment Matters.” We focused on the app’s speed, simplicity, and in-play betting features — showing real users making real-time decisions in high-energy environments. Visually, the spot mixed cinematic sports footage with crisp app UI overlays and fast-paced editing that mimicked the thrill of the game.
Casting and locations were chosen to reflect diversity, emotion, and connection. Whether at home, at a bar, or on the move — the message was clear: FORTUNA goes where you go.
The 30-second ad aired across national sports channels and was also cut into short formats for social and pre-roll use. The result? A TVC that didn’t just show the app — it made viewers want to use it.
From Screens to Downloads
The campaign drove app installs, brand lift, and repeat use — proving that powerful storytelling can spark lasting digital action.
Post-launch data showed the FORTUNA app TVC had strong, measurable impact. Within the first month of airing, installs increased by 44%, and time-on-app grew by 31%. The commercial also lifted brand awareness among first-time users, especially in younger demographics.
We strategically aligned the campaign with peak football and motorsport coverage, ensuring maximum exposure and contextual relevance. Companion assets — such as teaser clips and behind-the-scenes content — were shared on Instagram, YouTube, and the app’s website, reinforcing the campaign’s tone across all touchpoints.
The spot also earned praise for its clear, dynamic presentation of in-app features — making the complex simple and the interface feel intuitive. Push notifications and remarketing efforts tied directly to the campaign message, encouraging re-engagement from users who’d seen the ad.
With this campaign, FORTUNA successfully turned product awareness into user action. It was more than just a launch — it was a statement: the future of gaming is fast, intuitive, and always within reach.
More Works
©2024