2022
Staropramen Alchemist
We launched the Alchemist Legend Selection with an ad campaign that blended heritage, mystery, and premium storytelling across every touchpoint.
Advertising Campaign
Beverage & Alcohol
From Brew to Myth
Inspired by Prague’s alchemical history, we built a world around Staropramen’s most legendary brew — crafted for modern connoisseurs.
A Visual Journey into the Heart of the Alchemist
The Staropramen Alchemist Legend Selection isn’t just a beer — it’s a story passed through generations. Our advertising campaign was built to reflect that depth. The creative concept centered around transformation: ordinary elements elevated through time, skill, and mystery — just like the brew itself.
We developed a cinematic brand film featuring a modern-day “alchemist” — a symbolic brewmaster who merges heritage with innovation. Using moody lighting, copper and gold textures, and Prague’s gothic architecture, we created a visual language that balanced elegance with intrigue.
The campaign extended into digital banners, billboards, and retail displays — all unified by a signature motif: the alchemical circle representing balance, craft, and complexity. Each asset featured layered storytelling — revealing more about the legend behind the beer, sip by sip.
The tone was bold but refined. Timeless, but designed for a new generation of beer drinkers who seek more than just refreshment — they seek experience, character, and depth.
Crafting Curiosity and Conversion
The campaign generated buzz across multiple markets, delivering engagement, trial, and strong shelf pull-through for a premium release.
Results from the Staropramen Alchemist campaign confirmed its impact. The hero film gained over 1.8 million organic views within the first three weeks. In-store activations led to a 27% sales lift in priority markets, while brand recall among target consumers increased significantly compared to previous seasonal launches.
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We amplified the advertising through smart media buys — pairing programmatic video with high-impact outdoor placements near key nightlife districts and retail zones. The creative was also localized with translated storytelling to resonate across Czech, Slovak, and German-speaking audiences.
Social media played a key role: we built short alchemy-inspired loops and interactive polls that asked users to “unlock the legend.” Influencer kits, complete with gold-foiled tasting notes and collectible glasses, further helped position the beer as a premium discovery.
By grounding the campaign in legend — and executing it with modern storytelling craft — we gave Staropramen’s heritage a fresh voice, and made the Alchemist a name that not only stood out, but stayed remembered.
More Works
(GQ® — 02)
©2024
2022
Staropramen Alchemist
We launched the Alchemist Legend Selection with an ad campaign that blended heritage, mystery, and premium storytelling across every touchpoint.
Advertising Campaign
Beverage & Alcohol
From Brew to Myth
Inspired by Prague’s alchemical history, we built a world around Staropramen’s most legendary brew — crafted for modern connoisseurs.
A Visual Journey into the Heart of the Alchemist
The Staropramen Alchemist Legend Selection isn’t just a beer — it’s a story passed through generations. Our advertising campaign was built to reflect that depth. The creative concept centered around transformation: ordinary elements elevated through time, skill, and mystery — just like the brew itself.
We developed a cinematic brand film featuring a modern-day “alchemist” — a symbolic brewmaster who merges heritage with innovation. Using moody lighting, copper and gold textures, and Prague’s gothic architecture, we created a visual language that balanced elegance with intrigue.
The campaign extended into digital banners, billboards, and retail displays — all unified by a signature motif: the alchemical circle representing balance, craft, and complexity. Each asset featured layered storytelling — revealing more about the legend behind the beer, sip by sip.
The tone was bold but refined. Timeless, but designed for a new generation of beer drinkers who seek more than just refreshment — they seek experience, character, and depth.
Crafting Curiosity and Conversion
The campaign generated buzz across multiple markets, delivering engagement, trial, and strong shelf pull-through for a premium release.
Results from the Staropramen Alchemist campaign confirmed its impact. The hero film gained over 1.8 million organic views within the first three weeks. In-store activations led to a 27% sales lift in priority markets, while brand recall among target consumers increased significantly compared to previous seasonal launches.
|
We amplified the advertising through smart media buys — pairing programmatic video with high-impact outdoor placements near key nightlife districts and retail zones. The creative was also localized with translated storytelling to resonate across Czech, Slovak, and German-speaking audiences.
Social media played a key role: we built short alchemy-inspired loops and interactive polls that asked users to “unlock the legend.” Influencer kits, complete with gold-foiled tasting notes and collectible glasses, further helped position the beer as a premium discovery.
By grounding the campaign in legend — and executing it with modern storytelling craft — we gave Staropramen’s heritage a fresh voice, and made the Alchemist a name that not only stood out, but stayed remembered.
More Works
(GQ® — 02)
©2024
2022
Staropramen Alchemist
We launched the Alchemist Legend Selection with an ad campaign that blended heritage, mystery, and premium storytelling across every touchpoint.
Advertising Campaign
Beverage & Alcohol
From Brew to Myth
Inspired by Prague’s alchemical history, we built a world around Staropramen’s most legendary brew — crafted for modern connoisseurs.
A Visual Journey into the Heart of the Alchemist
The Staropramen Alchemist Legend Selection isn’t just a beer — it’s a story passed through generations. Our advertising campaign was built to reflect that depth. The creative concept centered around transformation: ordinary elements elevated through time, skill, and mystery — just like the brew itself.
We developed a cinematic brand film featuring a modern-day “alchemist” — a symbolic brewmaster who merges heritage with innovation. Using moody lighting, copper and gold textures, and Prague’s gothic architecture, we created a visual language that balanced elegance with intrigue.
The campaign extended into digital banners, billboards, and retail displays — all unified by a signature motif: the alchemical circle representing balance, craft, and complexity. Each asset featured layered storytelling — revealing more about the legend behind the beer, sip by sip.
The tone was bold but refined. Timeless, but designed for a new generation of beer drinkers who seek more than just refreshment — they seek experience, character, and depth.
Crafting Curiosity and Conversion
The campaign generated buzz across multiple markets, delivering engagement, trial, and strong shelf pull-through for a premium release.
Results from the Staropramen Alchemist campaign confirmed its impact. The hero film gained over 1.8 million organic views within the first three weeks. In-store activations led to a 27% sales lift in priority markets, while brand recall among target consumers increased significantly compared to previous seasonal launches.
|
We amplified the advertising through smart media buys — pairing programmatic video with high-impact outdoor placements near key nightlife districts and retail zones. The creative was also localized with translated storytelling to resonate across Czech, Slovak, and German-speaking audiences.
Social media played a key role: we built short alchemy-inspired loops and interactive polls that asked users to “unlock the legend.” Influencer kits, complete with gold-foiled tasting notes and collectible glasses, further helped position the beer as a premium discovery.
By grounding the campaign in legend — and executing it with modern storytelling craft — we gave Staropramen’s heritage a fresh voice, and made the Alchemist a name that not only stood out, but stayed remembered.
More Works
©2024